The Fifth Edition of Squeeze Sundown Continues in “Bumi Pasundan” with a New Theme — A Touch of Tropical Tokyo

Bringing a fresh concept to the table, Squeeze Sundown has finally made its way to Bumi Pasundan — the city of Bandung — collaborating with various F&B industry players under the theme “Tropical Tokyo Twist.” This concept perfectly aligns with the partnered venue, YABE! IZAKAYA, located in Paskal Hypersquare.

Known for its signature tropical party concept, this edition takes a creative turn with Japanese-inspired elements, offering a refreshing twist to the Squeeze Sundown journey. In collaboration with Saccharum, Ranchitos Tequila, Cittadelle, PT Suparma (Tbk), and Jagoan Diskon, Squeeze Sundown presented a variety of cocktails and Japanese-style dishes for guests to enjoy, while featuring performances from local entertainment figures Equlingga, Lucky, and Raymond, who brought lively energy to the event.

The F&B industry has played a significant role in Bandung’s economic development, contributing over IDR 889 billionin 2024 through entertainment, hotel, and restaurant taxes. This remarkable achievement and contribution became one of the main reasons Squeeze Sundown chose Bandung — as a gesture of appreciation toward the industry players for the positive impact they bring to the community.

“It’s time for us at Squeeze to celebrate our customers — the ones who create positive impact and drive our company’s growth. We’re able to open new job opportunities, continuously improve quality, and bring innovation thanks to the vital role of our friends in the F&B industry,”
said Ramli D. Sastrawijaya, Director of PT Kemenangan Jaya Sempurna.

“Our enthusiasm has been tremendous, from the preparation process to the event itself. We’re truly grateful for the openness and collaboration from all brands involved in bringing this event to life. A big appreciation goes to our partners and customers who joined us at Tropical Tokyo Twist,”
said Karmelita Paula Costa, Head of Brand & Marketing at Squeeze.

Through Squeeze Sundown: Tropical Tokyo Twist, the hope is to further inspire growth within the F&B industry, especially in Bandung, a city rich in potential and uniqueness across many aspects.

For more information, event highlights, and documentation, visit Instagram @squeeze.id