DIVERSE GOODNESS,
REFRESHING DAYS

Assuring Top Notch Quality in Every Drop
Discover The Freshness

Crafted by Nature

Perfected with Passion

CV Prima Indonesia established in Bali in 1988, manufactures fruit-based items under the SQUEEZE brand like Juice, Puree, Yogurt, Instablend and Fruit Chunk. Initially for Bali's tourism, it now globally promotes Indonesian tropical fruits. Collaborating with local farmers, the company ensures safe and tasty products. From one orange juice variant, SQUEEZE expanded to 11 cities with more than 18 flavors across five product categories.
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Driven By Passion

OUR PRODUCTS

Juice
Sourced from selected fruits grown by local farmers, our juices deliver a consistent quality that ensures an authentic taste that gives a natural and refreshing twist to any beverage menu.
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Puree
Real Fruit & Legit Texture. Squeeze
Puree adds a vibrant flavor to every
creation. Very Fruit-Forward and
Versatile, real taste is coming to your
menu.
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Yogurt
Our Yogurt is made from premium
ingredients and blended with fresh
fruit to deliver a rich and authentic
taste. Perfect for enhancing menus
with a natural, wholesome touch, it
brings a balance of flavor and texture
to every serving.
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dedicated to delivering fruit-based products

with care and commitment to quality

Established partnerships with more than 4000 outlets in 10 cities in Indonesia
Certified product quality
Partnering with over 80 local farmers

Our Events

Squeeze Sundown Vol. 6 : Tropical Voyage, Celebrating 37 Years of Journey, Passion, and Collaboration

Squeeze Sundown returns with its sixth volume, titled “Tropical Voyage,” as the closing event of the Squeeze event series in 2025. More than just a celebration, this edition is a form of appreciation and reflection on Squeeze's 37-year journey, from its local roots to its inspiring legacy.

Squeeze Sundown Vol.5 : Tropical Tokyo Twist, Collaboration Among Bandung F&B Entrepreneurs to Appreciate Customers

Presenting a different concept, the fifth edition of Squeeze Sundown finally touched down in Bandung, collaborating with various F&B industry players with the theme Tropical Tokyo Twist. This concept was closely tied to the collaborating venue, Yabe! Izakaya, located in Paskal Hypersquare.

Squeeze Goodness Academy Vol.2 : The Extra Miles, dari Bali ke Jakarta, Bar-Hopping Edukatif untuk Generasi Muda Hospitality

Setelah sukses memperkenalkan konsep belajar sambil merasakan langsung pengalaman industri hospitality di Bali, CV . Prima Indonesia, Squeeze, brand agribisnis lokal yang telah berdiri selama 37 tahun dan dikenal dengan produk berbasis buah untuk sektor HORECA, kini melangkah ke Ibu Kota untuk edisi keduanya dari Squeeze Goodness Academy.

Sip & Scratch : The First Ever Fresh, Non-Alcoholic Morning Party in Bali

Squeeze, a fruit-based beverage brand under CV Prima Indonesia, introduced a new way to enjoy juice through its “Sip & Scratch” event, held at Analogue Listening Space on Sunday, June 29, 2025.

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We'd love to connect with you! Our consumer affairs team is here to answer any questions you have about our company, products, programs, recipes, and more. Everyone at Squeeze values your message and will respond as soon as possible.
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