Denpasar, November 20, 2024 — Squeeze continues its commitment to spreading positivity and creating meaningful social impact through Squeeze Orange Spirit (SOS), a Corporate Social Responsibility (CSR) initiative by CV Prima Indonesia. The program reflects the company’s core values of unity, compassion, and positive change, with the color orange symbolizing joy, energy, and hope — all of which represent the spirit of the Squeeze brand.

For its second edition, Squeeze Orange Spirit Vol. 2 was held on November 20, 2024, in conjunction with National Children’s Day. The celebration became a special moment for Squeeze to share happiness and kindness with the children of Dharma Jati II Orphanage in Denpasar, Bali.

The event ran for two hours and was attended by 30 children from the orphanage. It was officially opened by Mr. Yoppie Lesmana, General Manager of Squeeze (CV Prima Indonesia), followed by remarks from Mr. I Wayan Nika, Founder of Dharma Jati II Orphanage.

A variety of fun and educational activities colored the day — from interactive games and a creative coloring session, to a presentation segment where the children proudly showcased their artwork. The event concluded with a shared meal and juice session, as well as a donation handover from Squeeze to the orphanage, symbolizing care and solidarity.

The implementation of Squeeze Orange Spirit Vol. 2 aimed to foster social awareness while highlighting the importance of supporting children’s growth and well-being as the next generation. Children — especially those growing up in orphanages — deserve love, encouragement, and opportunities to explore their potential in a nurturing environment.

“Through this program, we want to share happiness and inspire children to know that they are seen, valued, and loved. Their laughter and creativity remind us of the importance of giving back and spreading kindness, said Yoppie Lesmana, General Manager of Squeeze (CV Prima Indonesia).

Through Squeeze Orange Spirit, Squeeze strives to be more than just a business — it aspires to be a company that makes a positive and lasting contribution to society. Each edition of SOS serves as a reminder that simple acts of kindness, when done with sincerity, can create real change within the community.

For more information and event highlights, visit Instagram @squeeze.id.