Denpasar, November 18, 2024 — Squeeze officially launched its newest educational initiative, the Squeeze Goodness Academy (SGA) — a program designed to equip aspiring young hospitality and F&B professionals with practical skills and valuable industry insights. The inaugural edition was held at Elizabeth International Campus, welcoming final-year students who have recently completed their final examinations.
With the spirit of “Sharing Knowledge, Growing Potential”, Squeeze Goodness Academy aims to motivate and prepare future hospitality professionals to deliver exceptional service and create delightful culinary experiences rooted in natural goodness.
The event was officially opened by Mr. Yoppie Lesmana, General Manager of Squeeze (CV Prima Indonesia), followed by welcoming remarks from Mrs. Putu Sri Budani, A.M.Par., S.M., HTS., Director of Elizabeth International.
Carrying the theme “Shaking Your Way Into F&B Careers”, Squeeze presented two distinguished speakers who are experts in their respective fields. The first speaker, Mrs. Ni Putu Harumi, a Professional F&B Consultant with over two decades of experience in the industry, shared her professional journey and insights through the session “Careers in the F&B Industry.” The second speaker, Aris Sanjaya, a world-class mixologist and multiple international award winner, inspired participants with his session “The Role of Mixology in Creating Unforgettable Bar Experiences.”
In addition to the talk sessions, Squeeze Goodness Academy also featured an interactive workshop led directly by Aris Sanjaya. During this hands-on session, students were introduced to the art of mixology through live demonstrations of iconic beverages such as Pina Colada and Es Campur, while receiving exclusive learning modules designed to support their future practice and creativity in beverage making.
“We believe that the younger generation plays a vital role in advancing the F&B industry. Through Squeeze Goodness Academy, we aim to be part of their journey — nurturing new talents who are not only skilled but also value quality and natural goodness,” said Yoppie Lesmana, General Manager of Squeeze (CV Prima Indonesia).
The launch of Squeeze Goodness Academy Vol. 1 marks the beginning of a series of educational programs that Squeeze will continue to develop in the future.
Through this initiative, Squeeze hopes to contribute to the growth of human resources in the F&B industry and inspire young professionals to pursue their careers with passion, creativity, and integrity.
For more information and event documentation, visit Instagram @squeeze.id
