ABOUT US

CV Prima Indonesia is an agribusiness company specializing in fruit-based products such as juices, purees, and yogurt—marketed under the brand name SQUEEZE.

The company was established in 1988 by Mr. Setiadi Sugih Slamet in Bali. It began with a simple vision: To support the island'sgrowing food and beverage industry and serve the tourism sector by producing high-quality products that meet internationalstandards. We believe in the potential of Indonesia's tropical fruits and are committed to promoting local flavors to the global market.

From its humble beginnings—offering a single range of tropical fruit products in one location—SQUEEZE has now expanded to 11 cities, providing more than 3 product categories with over 18 flavor variants.

GROWING TOGETHER

At the every SQUEEZE product is a genuine commitment to supporting Indonesia's local agriculture. We consistently collaborate with local farmers to ensure that every fruit we use is sourced from the finest and highest-quality harvests. 


This partnership goes beyond just sourcing ingredients — it represents our contribution to building a sustainable agricultural ecosystem.

By choosing local harvests, we help improve farmers' livelihoods, create job opportunities, and strengthen regional economies.

We believe that high-quality products are born from good processes and fair collaboration. Through our support for local farmers, we aim to ensure that
every drop of goodness in SQUEEZE benefits not only the consumers, but also those who grow, nurture, and harvest the fruits behind it.

Fruits Produced

1.099.000++ KG
IN A YEAR

Customers

4.200++

City Distibutions

11 cities

Cooperating Farmers

80++

VISION

To be a leading national company in the field of innovative and reliable agribusiness.

MISSION

  1. Producing high-quality products that are safe for consumption.
  2. Becoming a trusted partner for consumers.
  3. Providing opportunities for employee advancement.
  4. Collaborating with farmers in a mutually beneficial partnership.

Quality, Food Safety and 
Halal Product Policy

  1. Providing halal, hygienic, safe, and high-quality products.
  2. Complying with laws, regulations, and requirements related to the Food Safety Management System and Product Halal Assurance.
  3. In an effort to produce high-quality, safe, and halal products, the organization is committed to developing employee competencies.
  4. Implementing the Food Safety Management System and Halal Assurance System in a sustainable and continuous manner.

WHY CHOOSE
SQUEEZE?

SQUEEZE delivers practical and consistent quality processed fruit products, each designed to meet the needs of F&B businesses. We use fresh fruit from local farmers, as part of our commitment to quality and supporting local economic growth. Each product is developed to provide ease of operation, without compromising on the natural flavor and freshness of the fruit. With SQUEEZE, you get a solution that is precise, efficient and reliable - in line with your
business standards.

Explore Our Products

SQUEEZE MAPS

CERTIFICATIONS

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