Bali, February 26, 2025 — Squeeze continues its commitment to spreading positivity and meaningful impact through Squeeze Orange Spirit (SOS), a Corporate Social Responsibility (CSR) initiative by CV Prima Indonesia. The program embodies the company’s core values of unity, compassion, and positive change, with the color orange symbolizing energy, joy, and hope — all of which reflect the brand’s identity and spirit.
For its third edition, Squeeze Orange Spirit Vol. 3 carried the theme “Empow(Her) Day,” a celebration of women’s empowerment held at the Kerobokan Women’s Correctional Facility, Bali. The program was conducted in collaboration with Bali Sruti, a women’s and children’s advocacy organization that has been actively promoting gender equality and women’s protection since 2004.
“Through Empow(Her) Day, we wanted to create a safe and supportive space where women can share their stories, rediscover their inner strength, and embrace their potential — wherever they are,” said Yoppie Lesmana, General Manager of Squeeze (CV Prima Indonesia).
The five-hour program was attended by 30 female inmates and officially opened by Mrs. Ni Luh Putu Andiyani, Head of the Kerobokan Women’s Correctional Facility, followed by welcoming remarks from Mrs. Luh Rinti Rahayu, Chairperson of Bali Sruti, and Mr. Yoppie Lesmana representing Squeeze.
A series of inspiring and educational activities filled the day, including:
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Pound Fit Session led by Irin from Pound In Bali, encouraging movement and positive energy.
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Legal and Health Seminars, including a session on Law No. 12 of 2022 on Sexual Violence Crimes (UU TPKS) by I Gusti Ayu Andani Pertiwi, S.S., M.Si, and a Reproductive Health Seminar by Ni Putu Tirta Dewi Mahayogi, A.Md.Keb., S.KM, offering essential insights on women’s rights, protection, and wellbeing.
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Mixing Class by Yuliana, Head Bar of Saltlick, where participants learned to create refreshing beverages such as Pink Mojito Mocktail, Guava Glow Smoothie, and Carrople Super Juice using Squeeze products.
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Painting Class by Evekoss (Evelyn Kosasih), a Balinese female artist, guiding participants to express emotions and creativity through colors and canvas.
These creative sessions aimed to build confidence, develop new skills, and inspire hope for a brighter future among the participants.
“We believe every woman carries extraordinary strength within her. Through initiatives like this, we want to remind them that their spirit and potential remain unbroken — even behind the walls,” added Karmelita Paula Costa, Head of Brand & Marketing at Squeeze.
Through Squeeze Orange Spirit, Squeeze reaffirms its dedication to supporting inclusive and sustainable social development. Each edition of SOS serves as a reminder that positive energy and empathy can spark meaningful change within the community.
For more information and event highlights, visit Instagram @squeeze.id.
