Squeeze Sundown Returns with Its Sixth Edition, “Tropical Voyage,” Concluding the 2025 Event Series

More than just a celebration, this edition serves as an appreciation and reflection of Squeeze’s 37-year journey — from its local roots to becoming an inspiring legacy.

Founded in 1988, Squeeze is a well-established agribusiness company specializing in fruit-based products such as juices, purees, yogurt, instablends, and fruit chunks for the HORECA industry in Bali and across Indonesia. Through Tropical Voyage, Squeeze shares the story of its journey — not only about the brand itself but also about the people who have been an essential part of it.

“This year, our focus is not on us, but on our customers and partners — the true heroes who have been part of this journey. Our HORECA clients have continued to trust, grow, and evolve alongside us. Their support has enabled Squeeze to keep empowering local farmers and delivering high-quality fruit harvests,”
said Yoppie Lesmana, General Manager of CV Prima Indonesia (Squeeze).

Held at Adriana Cocina & Bar, Jimbaran, Squeeze Sundown Vol. 6 also featured a special appreciation session in collaboration with the Regional Revenue Agency (BAPENDA) of Bali Province, recognizing Squeeze’s contribution to regional economic growth and the sustainability of the local agribusiness sector.

The event showcased a blend of entertainment and brand experience, featuring a bar takeover by professional mixologists, DJ performances, and artistic installations that reflected Squeeze’s tropical journey.

For this edition, Squeeze collaborated with Adriana Cocina & Bar as the venue partner, offering a tropical Mexican-inspired atmosphere with a stunning sunset view — perfectly aligning with the Tropical Voyage theme.

Squeeze Sundown Vol. 6 also received support from several prominent beverage industry brands, including:

• PT. Mulia Dewata Gemilang with Tequila Ranchitos & Saccharum Spiced

• PT. Pelita Maju Perkasa with Bols Vodka & Gibson Gin

• Muda Mulia Sakti with Obikwa Cuvee Brut Sparkling Wine

• Voya Syrup, The Bar Times, and Bank OCBC

Each collaboration represented the shared spirit of togetherness, innovation, and support for the ever-growing F&B and hospitality industries in Bali.

For Squeeze, Tropical Voyage is not just about closing the year — it is about gratitude and moving forward together. Every partnership and every glass served along the way symbolizes Squeeze’s vision: to become an innovative and trusted national agribusiness, continuously improving the welfare of local farmers, strengthening collaborations, and delivering natural, high-quality local fruit products.

As a memorable year-end celebration, Squeeze Sundown Vol. 6 serves as a reminder that behind every flavor and every moment, there lies a journey worth celebrating.

For more information, event highlights, and documentation, visit Instagram @squeeze.id